Søren Niedziella

Although with a background as biologist and editor of nature and leisure books at the media company Politiken, Søren Niedziella is triggered by design challenges. ’I get obsessed with design: things that are not on the market, or things that can be made better.’ Søren Niedziella has just embarked on his design career, and Me To You is his first design project. It replaces the usual plastic candle holder with one with one that offer heart-shaped rose petals made in gold- and nickel-plated brass. ‘Why not make an ever-lasting design instead of a single-use one that let the wax drip on your cake? That is hardly apt for a 80-year celebration or any birthday. I hope Me To You will be available in many different flower shapes, and even a celebratory Champagne Coupe. Wouldn’t it be nice for kids to choose their favorite flower, or create a whole meadow of flowers?’ Søren Niedziella has a keen interest in metalware and has been collaborating with Sweden’s premier bladesmith to produce swords, among other things, for the movie Arn: The Knight Templar.